Contents

Editorial

Asking the wrong questions?

Conrad Lashley

Sir Hugh Wontner Lecture 2007

Is Hilton my Forte?

Amanda Scott

Debate

Market segmentation is dead

Heiko Figge
Paul R Mitchell
Hugh Taylor and Mark Dickens

 

News analysis

Spas 2 The growth trends in North America

Katie Keri, Michael Ottenbacher and Randolph Baker

Education focus

Keeping quality outstanding

Neil Rippington, Carmel Asbury and David McCaskey

Research and practice

In conversation with habitual entrepreneurs

Andrea Bowen, Spinder Dhaliwal and Peter Jones

Discovering commercial hospitality in Ancient Rome

Kevin O’Gorman

Critical success factors in the licensed retail industry

Ian Mills and Kevin Nield

Media Review

Roy Hayter