The Hospitality Review July 2008 issue

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Contents

Editorial

Editorial Managerial madness? Conrad Lashley 3 Prize-winning marketing The charm of competitions Stephen Callis 5 Hints and tips for HMA awards Pamela Carvell 11 Marketing focus The best guest-feedback programme in the world David McCaskey and Mandy Riches 13 Debate Researching hospitality management It’s OK to use the ‘m’ word Peter Jones and Andrew Lockwood 26 Education focus ‘It’s teaching Jim, but not as we know it’ Approaches to e-learning Julian Robinson 31 Student voices Introducing non-human technology in licensed retail Ben Wilson 36

Research and practice Puzzles, problems and messes Food and beverage management on cruise ships Mike Turner 40

Eating out: what really matters?

Siti Nurafifah Jaafar, Margaret Lumbers and Anita Eves

Media Review

Roy Hayter
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